Finding HVAC Clients in Quebec City in 2025

In a competitive market like construction and renovation in Quebec City, HVAC contractors need to stand out to land profitable projects. Whether you specialize in heating, ventilation, or air conditioning, this article presents concrete strategies to attract new clients and grow your business in 2025, while providing reliable and locally recognized service.

Why Is the HVAC Market in Quebec City Experiencing Strong Growth?

Source: Air legend résidentiel maison construction 

The demand for energy-efficient solutions and high-performance installations keeps increasing in Quebec City. The harsh climate heightens the need for a good air conditioning system in the summer and efficient heating during the long winter months.

According to data from Transition énergétique Québec, energy efficiency incentives are attracting more and more property owners and building managers to modernize their systems. This context represents a golden opportunity for HVAC contractors.

How to Get HVAC Projects in Quebec City

1. Build Your Local Reputation

Most potential clients look for customer reviews before hiring a contractor. That’s why it’s crucial to take care of your brand image. Highlight your achievements, certifications, and successful projects on your website and social media. Share photos of your worksites, publish case studies, and encourage satisfied clients to leave testimonials on Google or local platforms like Yellow Pages. The stronger your reputation, the more clients you’ll attract.

2. Offer Reliable Maintenance Service

Offering annual or seasonal maintenance services to your clients not only helps you build loyalty but also positions you as a long-term partner. Regular maintenance of heating and air conditioning systems is essential for ensuring proper operation and preventing costly breakdowns. It’s an effective strategy to generate recurring revenue, improve customer satisfaction, and avoid the slow season by keeping business steady year-round.

3. Rely on an Experienced Team

Whether you’re an independent contractor or run a company, your team’s image is essential to building trust. A skilled, well-trained, professional, and punctual team inspires confidence and satisfaction in your clients. Highlight your certifications, ongoing training, years of experience, and specialties to reassure potential clients. Introduce your team members on your website and share their achievements to demonstrate your expertise and reliability.

4. Promote Free Quotes and Estimates

Offering a free quote or estimate is an excellent way to convert new prospects. This no-obligation service reassures clients and makes decision-making easier. The process is simple: the client contacts you, you gather information about the project, schedule a site visit if needed, then send a clear, personalized estimate. A quick follow-up after sending increases your chances of closing the deal.

This approach demonstrates your professionalism, reduces barriers to entry, and highlights your strengths, such as speed, expertise, warranties, and local service. To maximize impact, make the request easy with a visible button or form on your website, and personalize your estimates.

5. Know Your HVAC Solutions: A Quick Reference for Contractors

Understanding the main HVAC system types—furnaces (for heating), central air conditioners (for cooling), heat pumps (for both heating and cooling), and ductless systems (for flexible or room-specific solutions)—helps you quickly identify the right fit for each client. Being able to explain the pros and cons of each system, and recommend the correct size and configuration, sets you apart and builds trust during consultations.

6. Leverage Customer Reviews and Testimonials

Showcasing genuine customer reviews and testimonials is a powerful way to build trust and attract new clients in Quebec City. Encourage your satisfied customers to share their experiences on platforms like Google, Facebook, and local directories. Feature positive feedback and detailed testimonials on your website and marketing materials.

Prospective clients are more likely to choose your services when they see real stories of reliability, professionalism, and quality results from other homeowners and businesses in their community. Responding to reviews—both positive and negative—also demonstrates your commitment to customer satisfaction and continuous improvement.

Where to Find HVAC Contracts in Quebec City

Source: Challice Construction

Whether you’re a contractor or an HVAC specialist, there are several effective ways to find contracts in the Quebec City area.

Local Quotation Platforms

One effective way to find HVAC contracts in Quebec City is to register on SoumissionRénovation.ca. This platform directly connects local contractors with property owners looking for specific services, like HVAC installation or maintenance. By signing up, you receive targeted quote requests, giving you a steady flow of potential clients without wasting time prospecting.

Word-of-Mouth 2.0

The best advertising is still what your clients do for you. Encourage them to share their positive experiences on social media and leave online reviews. Be active on social media (Facebook, LinkedIn), keep your pages updated with projects completed in Quebec City, and share useful tips related to HVAC system maintenance. Regularly posting photos of your work and offering practical advice will strengthen your online presence, increase your visibility, and boost your credibility with new potential clients.

Collaborate with Other Building Professionals

Network with general contractors, electricians, plumbers, and architects. Residential or commercial projects in Quebec City often require several trades: effective collaboration can help you land more contracts. By building strong partnerships with other industry professionals, you increase your chances of being recommended and participating in large-scale projects, while expanding your professional network in the region.

Key HVAC Trends to Watch in 2025

Source: Manomaitre Inc

• Electrification of heating systems, supported by Hydro-Québec.

• The rise of heat pumps as all-in-one solutions.

• Integration of smart systems to control ventilation and air conditioning remotely.

• Clients are increasingly looking for quiet, efficient, and compact air conditioning systems, especially in urban areas like Quebec City.

Focus on Air Quality and Indoor Comfort to Attract More Clients

More and more property owners and building managers in Quebec City place great importance on indoor air quality and thermal comfort. As a contractor, showcasing your expertise in these areas allows you to stand out and justify higher-value offers.

How to make this a selling point:

• Systematically present the benefits of effective ventilation, high-performance filtration, and humidity control in your quotes and client meetings.

• Explain how your solutions help reduce allergens, prevent mould, improve sleep and well-being, and increase property value.

• Highlight your achievements in air quality on your website and social media (project examples, before/after, specific testimonials).

Use Financing, Grants, and Warranties to Attract More Clients

In a market where property owners are seeking both performance and affordability, contractors who know how to promote financing programs, government grants, and solid warranties stand out. Here’s how to integrate these arguments into your client acquisition strategy:

• Support your clients with grant and tax credit applications: Get informed about programs like Chauffez-vert, Rénoclimat, or Hydro-Québec grants, and offer support to simplify the administrative process. Clients appreciate a contractor who makes the process easy and maximizes their savings.

• Offer flexible financing solutions: Provide or recommend quick financing options (monthly payments, 0% financing, approval in minutes). This allows clients to move forward with their project, even if they hadn’t budgeted for the full amount.

• Highlight the strength of your warranties: Specify the duration and coverage of warranties on your products and installations. An extended warranty inspires confidence, reduces hesitation to sign, and shows your commitment to long-term customer satisfaction.

Tip: Integrate these arguments into your quotes, on your website, and during meetings with prospects. You’ll become a trusted partner, making decision-making easier and increasing your chances of landing more contracts.

FAQ

Should I recommend repair or replacement for a client’s HVAC system?

Consider the system’s age, warranty status, repair history, and the cost of repairs versus replacement. Generally, if the system is over 10–15 years old, frequently breaks down, or repairs would cost more than half the price of a new unit, replacement is the better option. Always check if the equipment is still under warranty before making a recommendation.

How long do HVAC systems typically last?

With proper maintenance, air conditioners and heat pumps usually last 10–15 years, while furnaces and boilers can last 15–20 years. Regular service can help maximize the lifespan of any HVAC system.

How often should clients schedule HVAC maintenance?

Annual or bi-annual maintenance is recommended for most HVAC systems. Regular servicing prevents unexpected breakdowns, improves efficiency, and extends equipment life—plus, it helps build long-term client relationships.

How do I determine the correct size and type of HVAC system for a project?

The right system depends on the building’s square footage, number of rooms, insulation quality, and specific client needs. Performing a professional assessment ensures optimal comfort and efficiency. Bigger isn’t always better—a properly sized system will regulate temperature and humidity more effectively.

What should I check if a client’s HVAC system isn’t working?

Before recommending repairs or replacement, check the thermostat settings, circuit breakers, air filters, and ensure vents are clear. If these basic steps don’t resolve the issue, a thorough professional inspection is advised.

What permits and certifications are required to work as an HVAC contractor in Quebec City?

You must hold a valid licence from the Régie du bâtiment du Québec (RBQ). Depending on the project, certification from the Commission de la construction du Québec (CCQ) may also be required.

How can I help clients understand the benefits of regular maintenance and timely upgrades?

Explain that regular maintenance improves system reliability, reduces energy costs, and extends equipment life. Upgrading aging systems can enhance comfort, improve air quality, and offer long-term savings. Providing clear, practical advice builds trust and encourages repeat business.