Are you a contractor?
Join our network and attract real clients!
Scale Your Company - 5 Effective Business Strategies
By Editorial Team
Updated on January 30, 2025

The renovation industry has witnessed significant growth over the last few years, and that’s despite inflation! A lot of homeowners, particularly baby boomers, are to thank, preferring renovating over selling their homes and moving. Renovations allow people to improve their comfort and quality of life, adding value to their property in the process.
How can renovation companies attract more customers and close more deals? What are the key factors that drive a renovation contractor’s success? Uncover effective strategies to optimize your approach, stand out, and boost your conversion rate.
How to Grow Your Business for Short and Long-Term Success

Source: Canva
The following tips apply to both small start-ups and established businesses that never really looked into or taken the time to develop an accurate and comprehensive strategy.
1) Outline your goals and action plan
Most contractors have a very general idea of what goals they want to achieve. They want to earn a living; they want to work hard and take time off when they please. However, not everyone takes the time to make a plan, detailing quantifiable goals, predictions, and an action plan.
Take some time to assess your business, both its strengths and weaknesses. Also, look at the current state of your local renovation market. Then, establish a plan with this information in mind.
If you doubt your ability to analyze the information and draw up a realistic plan, don’t hesitate to call in the services of a business valuation expert. They’ll meet with you, explore your options, and guide you in tailoring them to your goals and market conditions
2) Build an online presence

Source: Canva
Are you still without a business website or a social media presence? Why wait? If you don’t want to invest a lot of time or money, opt for a microsite (one-page website) or devote your attention to your social media.
These platforms are great ways to showcase your company, share testimonials from former customers, highlight your past work, and communicate more effectively with your customers.
3) Set up a standardized process for quotes
We all have a unique way of submitting quotes. Some prefer to have very detailed worksheets, outlining every aspect of the project, while others write basic information on a sheet of paper, without going into specifics.
Typically, customers prefer the former; contractors tend to build trust with potential customers from the onset through attention to detail, showcased by a detailed quote during their initial meet-up. On the other hand, it's clear why some might avoid spending so much time on a single piece of paper.
If you’re opposed to changing your quote-submitting process, at least take some time to structure your presentation, helping you feel more organized. This will help win over customers and secure deals.
4) Use task management tools

Source: Canva
Life is increasingly busy, and managing a schedule can be overwhelming. Fortunately, we have access to a multitude of scheduling and task management tools, free or affordable.
Looking for efficient business management tools? We listed a bunch in our article:
5) Leverage customer referral platforms
Contractors used to find customers by paying to feature their names in the phone book, or through word of mouth. Nowadays, habits have changed, and people hop online to make requests.
Homeowners use search engines to find contractors in the hopes of getting a project-specific quote. More and more people are also using referral platforms like RenoQuotes.com to hire reliable and certified contractors.
As a contractor, a referral platform can be an effective way of finding potential customers, given that there’s little effort to be made. Register, fill out your contractor profile, and list the services offered and the territories covered. Then, projects will start rolling in, usually via email. Once you have accepted a project and received the customer’s contact information, it's up to you to communicate with them and submit a quote.
As for RenoQuotes.com, we receive hundreds of projects every week; projects are validated and sent to relevant contractors. The latter receive basic project information and, for a small fee ($5–$50), click "Yes" to access a complete customer profile. It's a quick, simple, and effective way to reach out to new customers, without having to invest a ton of money on ads.
FAQ Scale Your Construction/Renovation Business
How can you promote a business?
Combine digital marketing efforts (website, SEO, social media), local ads, and specialized referral platforms like Reno Quotes. Word of mouth and customer reviews are also essential aspects of cultivating a brand.
How can you future-proof a business?
Offer quality service, focus on customer satisfaction, and implement an effective cost and project management process. Don’t limit your services; stay aligned with market trends and comply with local building standards and regulations.
Looking for something else?
Table of contents
4 min read
Are you a contractor?
Join our network and receive real leads!
Download the price guide for renovations
We’ll be emailing you the latest market price guide for renovations.
Related articles
The latest industry news, interviews, technologies, and resources.

Léa Plourde-Archer
•08 Feb 2025
Entrepreneurial life is not easy. Depending on the season, it can be difficult to get renovation contracts, even if you meet with a lot of potential clients. You may have the necessary experience and skills, but people are simply not calling back.

Editorial Team
•03 Jul 2024
As a construction contractor, you’re likely committed to growing your business over the years and increasing the size of your customer base.

Amanda Harvey
•07 Nov 2023
Let's be honest, modern life is busy. Between work, cooking, cleaning and additional day-to-day activities, every hour's filled to the brim. It's normal that you don't have the time to think about out-of-sight household things like attic ventilation. But you may not realize how important proper roof and attic ventilation actually is, not only for the maintenance and lifespan of your roof but for lower energy bills as well as the longevity of your home. Lack of proper ventilation can lead to a world of problems, and we're going to offer some information on a common solution: attic ventilation!

Editorial Team
•17 Jul 2024
Did you know that air leakage can account for 25% of a home’s heat loss? Properly weatherizing your home is an essential part of limiting air- and water-leak damage, protecting your health and your family’s, but also lowering your utility bill.

Editorial Team
•21 Jun 2024
In general, the living room is a space associated with relaxation, entertainment, and gatherings with friends or family. It's a room that often serves as the central point of the home, so architects will strategically place it.